A mobile advertising network, also known as an app ad network, serves as a unified platform linking advertisers with app developers or publishers seeking to monetize their mobile ad space.
Functioning as a mediator between supply-side platforms (SSPs) utilized by publishers and demand-side platforms (DSPs) employed by advertisers, a mobile advertising network facilitates transactions.
Various types of mobile ad platforms exist, providing diverse advertising solutions. As a publisher, your aim is to select a network that generates revenue while upholding your reputation by displaying relevant and appropriate advertisements. Additionally, opting for a network offering a wide range of ad formats is preferable.
Interstitial ads encompass the entire interface of the hosting application, appearing as full-screen advertisements. They are primarily utilized to showcase ads between app screens, often seen between levels in mobile gaming applications
Banner ads, whether static or animated images, are positioned within an app’s interface. They serve to promote third-party products, digital or physical goods, or enhance an app’s functionality by offering additional options.
Native ads seamlessly blend into the form and function of the app interface where they appear, presenting either textual or video-based promotional content.
OfferWall ads, whether interactive or static, typically appear within mobile apps offering users numerous engagement opportunities. They are most commonly found in mobile games, where they promote third-party games or a collection of games developed by the same entity.
Rich media ads incorporate sophisticated elements like video, audio, or other interactive components aimed at enticing viewers to engage with the content. Typically, these ads comprise brief video clips, often lasting up to 60 seconds, to promote products and services.
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